Public Relation - BlueJet case study Term Paper

Public Relation - BlueJet case study - Term Paper Example Jet Blue Airways has had its share of difficulties in the public relations sector such as the stranding of two planes in the JFK airport in the snowstorm of February 14, 2007. Public relations are defined as the management and practice of passing on information between the management and public in an organization. In this report, I shall focus on how Jet Blue Airways is able to keep a growing number of local and domestic flyers. The growth of the company is documented in numerous sources, such as a growth that has recorded over 23 million passengers in the New York, New York, Boston, Massachusetts, Orlando, Florida, Fort Lauderdale, Florida, and long beach, California cities in the August- July 2010 season. This report shall assess the methods, strategies and practices used by Jet Blue Airways with respect to improving public relations. Improving the public relations positively affects the running of the company such as in marketing, advertising and sales department of the company. The report shall also focus on the elements useful is improving the public relations of the company. The SWOT analysis of Jet Blue Airways consists of the strengths, weaknesses, opportunities and threats that the company faces in running its operations. The analysis should involve all the elements that involve the company’s operations. The SWOT analysis of a company is normally done to aid in marketing the services and products in an aim to attain sustenance and growth. When it comes to the public relations, there are minimal differences in the SWOT analysis as the concerns of the company are in regards to the loyal customers the airline has established (Broom, 2008). The following are the strengths of Jet Blue Airways in public relations, in accordance to the marketing strategy used by the company (Cutlip, Center, & Broom, 2005). These strengths involve the management, staff