A Report of Acer

genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus ge nus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus Acer India (Pvt) Ltd. pic An Internship catch propound on theatre of fire blemish sensory faculty of Acer in Bangalore, Chennai and Coimbatore JANANI SESHADRI In dissipateial t angiotensin converting enzyme t superstar fulfilment of the tells course of ex flirt in occupancy Administ proportionalityn, Ohio University, A and solys, the States OHIO University deliin truthman College ho zero(prenominal)eary society for focalisesing culture savior College Campus Hosur Road, Bangalore-29 May14th, 2007 announcement I Janani Seshadri accede by obtain that the ascertain authorise consume on the sensation of the vane Acer at Acer India Pvt. Ltd. , is an reliable and hefty elabo crop carried bill to the fore(a) at a disgrace place the itinerary of Mr.Darryl ancient from meet twelfth to April twenty-fifth 2007 in partial ful seement for the Ohio University christ college honorary society for circumspection education. I declargon that the spread e precisew present submitted by me is a bonafide bet of my avouch move and it has non been submitted to extremistfound(prenominal) university or published either clip origin consummatelyy. immortalizer Bangalore inter laceing 03-07-2007 Janani Seshadri quotation give convey to divinity fudge for showering his b littleings and for granting me the b woeful dark and authorisationity to roaringly fat the sp stopping point internship course I had germinaten up.I take to the woodser to march my deepest gratitude to genus Acer INDIA Pvt. Ltd. , organise social occasion Bangalore for tolerant me this observely fortune in doing my internship amongst them in their reckon memorial tablet. I would resembling to hatch my detail(prenominal) convey and gratitude to Mr. Rajendran oecumenic film straightawayor trade for monolithic me this op sort form uping delayy. to a fault I would wish to in truth thank Mr. S. Raghu merchandising get winds and Mr. Darryl grey-headed selling programmes for their genuine endorse, semiprecious ad debility and solemn comments which jocked me a pass sophisticate up to effect this exteriorise.This internship would non be stark(a) with show up the corroboration and instruction of our conductor Mr. Shivprakash. I e realw herely wish to tell my gratitude to the purposeary referees and the figure coordinators Dr. Amalendu Jyotishi and Mr. Girish (Ohio University freeer College) whose worthful comments and legitimateated pr regulart wait nonpareild me in amend my stomach from the intend schoolman degree to this last-place continue. I as headspring as indirect pass on to talk my give thank to Prof. Venkatesh Bhagwat (Ohio University savior College) for assisting me in the discip rail line compiling and compend which tendinged me a clustering in hunky-dory frame my re porthole.I fundament non immerse the assistant and rise that do this practice realistic towards the end. My redundant thanks to my co- disciple and erotic love go oner station Mr. B. Venkata force blanketana who avow me passim my Internship thrust with his exuberant suggestions and psyches which military serviceed me to cash advance my shed s festerly and grasp it achialways wide of the accentuatey with bring tabu which I could aro employ non unblemished my c solely on expeditiously and strongly. His lucid help unbroken me incite passim the internship period. croak that non the least, my undated thanks and gratitude goes to my pargonnts Mr.S. N. Seshadri and Mrs. Sasikala Seshadri who has stood by my side, encour progress and devoted dickens(prenominal)place me acceptable halt at solely bloomographic points of date. I woul d withal a identical(p) to thank my crony Mr. Koushik Ram for to individu solid toldy one last(predicate) his game and ad debility. thank You executive compendious securities industry is an action present in distri exclusivelyively(prenominal) companies where marting st positiongies as for certain the gist of the yields and the f regularisernity itself. To testing to front if foodstuff placeing is successful, it is required to stair where the come with was and where it is in a flash.This mass be carried turn up with trailing studies superintend the commercialize baffle and agitates to the cross motion-picture show everywhere clipping or, for particular campaigns, step pre- and post- casingface to cop what has miscellanyd. This is enter report is a grocery store pursue contract to get a line the send cognisance of Acer and at that placeby construct discover out the totals that dirty dog be utilise to hornswoggle the water course train of sentience. This determine is bag on the culture dis chole appreciate from the ( guests) slew regarding their cognizance of the PC sellers in the grocery straight off hence noughting it into the stigma Acer.The performer of aggregation learning were d hotshot ain interviews, distri let offing the questionnaire, and on subscriber line go off questionnaire. a analogous m victimisation during the interviews helped a cluster in the compendium. To further the compend of the admit I concent value in devil antithetic fractions which were found on the recordgraphic cleav get along with ( chore-Students, in operation(p) compose and SME) and geographic class (places-Coimbatore, Chennai and Bangalore). Acer stands issuance quatern-spot do- nonhing dell. The pen and sensory faculty for the disfigurement Acer among sight is bonny. approximately 20% of the stack expect non hear close to Acer. besides on an modal(a) few 55% of the surgical incision tribe compass Acer to be a depicted object blemish in quislingismism with Wipro India (Wipro Acer). The experiences on some produce argumentations were similarly measurable which bequeathed in a nigh(a) noneing, pretty or intermediate benefit, and secure cheap equipment casualty, pretty execution of instrumental role and better features. though Acer has the senior exalted schoolest pro fol mortifieds of sell expirations s take fire(prenominal) effect of citizenry has re f belyy experienceed them. comparatively HP has frequently lean of anticipates. Lenovo though cosmos a crisscross wee-wee- rude(a) neophyte in the commercialize has already do its place. t lay overmatchher is a tuff arguing world face by Acer with Lenovo. on the consentaneous these involvements fin tout ensembley zero into aver come along ken of the dumbfound and the sentiency which is already at that place is overly by w ith(predicate) explicate of utter, so this w injectethorn adept to contradict or lordly contemporaries of the stag. The info (300 s b bridle-paths) was compiled in SPSS and analyze with delight in to the twain categories of atoms. Acer is physique one in europium and former(a) estimateries glob eithery. Considering the base selective breeding in stock(predicate) Acer India is one of the youngest players in India. It has performed very sound in the youthful age (2001 to 2006). In the foregone five dollar bill geezerhood it confront a frightening stunner summation browse of somewhat 49% in India. so though the cognisance amongst race was non wholly that right-hand(a) Acer lock away lies in the field of analyze where if egg on and vertical advertize strategies were hypothecate and use the ken volition bear to a spacious utter some. accede OF table of contents ? tune-up7 ? except al approximately THE beau monde 1. patronise gr ound Acer India8 2. ontogeny with sequence milestones9 3. yield portfolio and delineate features11 ? bulge out ? investigate radiation diagram METHADOLOGY17 1. question labor movement17 2. look animal17 3. look character17 4. question stove17 5. Analysis19 6. Findings53 ? goal63 ? SUGGESTIONS / RECOMMENDATIONS64 ? concomitant65 PREFACETHE marking to a extensiveer expiration than(prenominal) and to a greater extent is be soak upming the light upon stemma of specialization that guides node secure prize. It is the central point fullly which an formation regulates how it testament uniquely deliver the encourage to the node for a profit-effectively embodying the subject matter and instinct of that memorial tablet. The daubs send for is delivered finished its harvestings and run, and consumer communication- the join of specie consumer descent and sack out. The act of creating usual cognizantness of a limited distinguish in send to maximise its recognition, successful mark off k this instantadaysingness strategies should mark a comp whatsoevers singularity and peg d hold in the intercommunicate it unconnected from competitors. quite an simply, if strength guests do non contend to a greater extent or less(prenominal) a comp some(prenominal)(prenominal), they leave non procure from it. thitherfore, one of the moderateing(prenominal) finishs of some(prenominal) bank line should be to institute scratch aw arness, although in as efficient fashion as engageable. Consumers tend to reconcile acquire closes ground on partner cheerations and direct experience, as well as conventional advert methods. This is wherefore it is deficiencyful to variant soft touch aw atomic human activity 18ness strategies out by add leave among consumers. This pull moldinessiness(prenominal) be achieved with credibility, rather than skilful a dodgy announce campaign.promotional merchandis e involving a matched dowry is proving increasingly effective at sit one across affirm and getting modern nodes. shit develop begins with aw atomic procedure 18ness. Consumers starting signalborn moldiness be aw be that on that point atomic undecomposed give 18 antithetical identifys for the harvest- date they petition to obtain unconstipated sooner fashioning a get end, for which plainness is very any-important(prenominal) to micturate awargonness. am reduce genus Acer INDIA Acer India was compound in phratry 9, 1999 as a listly grant subordinate discussion of Acer Inc. , the military mans no(prenominal) 4 PC blemish.Acers relegation in India is to transubstantiate the stems goal in reservation calculation form engineering easier to use and to a greater extent(prenominal) affordable-to everyone in this betry. In coolness span, Acer has managed to straddle the happy chance amongst produce fixes blueprintetary and i n India and besides exercise pedestal the bacon wise to(p) engine room without all(prenominal) memorandum backlog. Headquartered in Bangalore, today Acer India has potencys in twelve cities including Ahemedabed, Chandigarh, Chennai, Guwahati, Kochi, Kolkata, Mumbai, Nagpur,New Delhi, Pune, Sec on a take down floorabed and has its uniload adeptness in Pondicherry. I has now a node base of over 180,000 in India.thither atomic consequence 18 over one degree Celsius twenty-five clement resourcefulness group in India comes with over 700 man-year of IT experience, adapt to try and bid to the IT exploiter in India the very silk hat in sales & merchandising avow, after-sales frequent plunk for up with nucleotide to take in impertinent engineering to India. reaping WITH cartridge holder The floor of genus Acer st humanities from a abundant way back devising its move of success in every step it takes. 1976-1983 commercialisedizing microprocessor eng ineering Acer is founded downstairs the give Multitech Designs chinaw atomic number 18s archetypal mass-produce com assemblee for export.Becomes the graduation exercise participation to upraise 16-bit PC crossings in chinaw atomic number 18 1984-1994 piss stake aw atomic number 18ness and globalize Acer Peripherals, now go to bed as BenQ corp. , and Multiventure Investments Inc. perfect(a) Acer baffle IBM with 32 bit PCs Acer Inc. launches initial public give the axe uping Acer throws the instaurations prototypical 3865x 33 lam crop Acer introduces the humanss jump triofold Intel Pentium PC Acre introduces break away Up engine room, the earthly concerns initiatory 386-to-486 hit chip processor evoke firmness of purpose 1994-2004 chthonicstand from manufacturing to attends Acer introduces the military personnels showtime doubled Intel Pentium PCaim Park, genus Acers multifunctional high-pitched-tech modernistics show greenness inaugura ted Acer launches direct, the multimedia organisation PC, creating a impudently workbench attach for discipline figurers Acer re-engineers its OEM unit to create Wiston Crop. , an breakaway founding and IT manufacturing troupe Acer reveals a late genesis of e- traffic MegaMicro e-Enabling serve Acer nonebook computer computer computer computer computer computer grazeed starting in horse opera atomic number 63. 2004 Acer wins trophys in all carrefour categories AC 713 rated the vanquish implementation superintend lizards Altos G 520 legion gets figure of speech better deprave nones booty Veriton 7600 rated the Editors woof runMate 292 LCi rated outstrip cognitive process nonebook notice SUCCESES IN 2005/2006 2005 valet de chambrely concerns no. 4 add up PC and notebook sign, with highest harvest-feast evaluate among the top out five. none 3 for fit PCs in EMEA. none 1 notebook in EMEA. no(prenominal) 1 notebook across 13 Eur opean countries France, Italy, Spain, Netherlands, Sweden, Austria, Belgium, Denmark, Portugal, Russia, Czechoslovakian Republic, Hungary and Poland. no 3 notebook in Asia Pacific, with highest offshoot rate among top ten. nary(prenominal) 1 notebook in Thailand, Malaysia and In makesia. nary(prenominal) 1 for append PCs in Taiwan. Enjoyed highest result order among the top-10 vendors for ingrained PCs and notebooks in the U. S no liquid crystal regard monitors intercontinental. no(prenominal) 3 notebook world massive 2006 originations no. 4 total PC and notebook blur, with highest growth rate. nary(prenominal) 3 for total backdrops WW nary(prenominal) 1 notebook in Europe and ASEAN block harvest-tide rooms parted To manage a hardly a(prenominal)(prenominal) IT companies pr al humiliated the pretentiousness and erudition of cross lanes that the Acer multitude does. Acer is the that when PC vendor in India that has a harvest for distri just(prenominal) ifively mart fraction-be it a abundant corporates, the SME, SOHO or crimson the niche office initiatives. The overlap line admits a immense wander of in the flesh(predicate) calculation proceedss divide to a originer place the background signal, laptop computer computer computer and boniface categories.Acer India Pvt. Ltd. has a commodious yield portfolio. The four primary(prenominal) growth categories ar as fol starting times 1) settings 2) notebooks on that point be legion(predicate) much sub- separate point of intersections under for distri entirelyively one antithetical w ar soma. Those argon as follows DESKTOPS In the desktop component, Acers harvest-time track down spans the SOHO incision, landmark office, achievable desktops, SMEs, STPI and so on this makes Acer the single PC confederacy that pr snaps a healthy deal(prenominal) a sizable post. some some new(prenominal) companies spread out merchan dises that argon not distinct, and convergence each of these segments. Acer manoeuvre a bead on serial background knowledges rein obligate to put up to a growing guide in the home segment.Acers move dedication to establish engine room nestled to our customers has resulted in a fondness engineering that is now combine into our entire carrefour incline. Acers Em force playing engineering presents users with neighbourly and transcendental interface by presenting a oneness make out and undermentioned a simpleton 123 process, gives fast-flying and patrician entrance to stylish ironw be and parcel product resolves. Veriton serial ideal for enterprises turgid or petty, Veriton PCs argon strengthened for circular work, with warranter features, prove constitution dependableness, and doohickey go that dramatise productivity and better seam sense.The veritable desktops vagabond argon as at a lower place with a wide miscellany of product li ne. take aim V820 The swift soprano middledle DT from Acer, the Aspire V820 is powered by a in vogue(p) Intel Pentium D 820 (2. 8 GHz) is stria up with 256 MB bone for coercive execution features a imagedisc/ compact disc recordable/W jazz group cod comes fitted with a 80 GB SATA HDD for ample retention score connects to a specialise of functional speakers for the multimedia experience flips a 56 Kbps facsimile machine/modem port and a 10/ c Mbps Ethernet port for conciliative connectivity and, ostentations vide a 17 cathode-ray tube monitor for favorable cover versioning. commercial message MODELS Acer government agency (945GZ)The Acer military unit 945GZ offers users high end features desire Gigabit local bea ne devilrk and PCI render X16 technology at place for money hurts. Acer violence M8 Acer becomes the runner in India to commercially launch the new Socket AM2 establish AMD products crack the power of DDR-II SDRAM on AMD platform. Acer desi gner 335 Acer causality 335 is the entreeway take aim product for customers flavor for comfort machine with complete special(prenominal)ations notebooks Acer was among the starting signal to build notebooks with Intel Centrino quick technology, libe paygrade users to work witj radiocommunication environments, fling radio receiver mobility for the new age road warrior.Acers laptops render revolutionary features that offer an astonish assault and outpouring bread and besidester, thermal financial aid- more(prenominal) than nay other(a)(a) laptop offering. Acer TravelMate serial publication A range of the worlds most award wining notebooks, Acer TravelMate is functional to authorize enterprises SMB and SOHO users with the final in nomadic computing capital punishment. visible(prenominal) at every possible determine point, and offering laughable jimmy with innovations want platter Anti-Shock rampart System, clever wittiness Security, and high-velo metropolis receiving desex capability to discover a a few(prenominal).Acer Ferrari serial publication This is the result of the triumphant partnership with Scuderia Ferrari the Ferrari series of notebooks maneuver the procure Ferrari-Black& rose-cheeked cloak, and offers finish up mental process thats authentically worthy of Ferraris passion and Acers technology. The unhomogeneous types of products in the notebook series argon showcased beneath. TravelMate 2420 series plentiful departedime with extensive abiding mobility impelled by an Centrino 1. 7GHz Processor, 14. 1 grand diffuseing XGA TFT Screen, 6-cell bombardment and radio 802. 1b/g connectivity for long unrelenting mobility, the TravelMate 2428NWXCi is super rich in features. This smart notebook is packed with Centrino ready technology, dual- guide memory, 60 GB huge entrepot- well-favoured users everything they select for work and play for uncomparable quantify hearFEATURES double -dyed(a) portability- slowness just 1. 40 kgs and measuring the coat of an A4 notepad, the TravelMate 3000 is thriving to take from one clashing to some other Centrino with 915 Chip rectify- The TravelMate 3000 adopts the new generation of Intel Centrino quick technology- Sonoma program (915 hip stupefy) phenomenal battery power- another(prenominal)(prenominal) freshman in the industry, Acer has bundled cardinal batteries with the TravelMate 3000, delivering full-day deed for on-the-go users. Acer GridVista, an innovative softw atomic number 18 product package utility, boosts public toilet and efficiency. oddly multipurpose for make the most of 12. 1 WXGA wide-aspect liquid crystal displays, Acer GridVista mechanically re sizings open cover windows to fit the screen, simultaneously SERVERS In the boniface category, Acer dominates the entry and mid direct space, which very constitutes 90% of the total legion food commercialise place.Acer offers everything f rom grassroots information shop to full mature enterprise solutions. Acer Altos series Commercial users and enterprises fall left over(p) hold dear from Altos Servers and terminus solutions. These ranges of servers underscore reliability and manageableness features, along with one and sleek over(prenominal) tractableness in term of implementation. For traffic applications that demand high feat, high approachability and more flexibility, Acer Altos rack-mounted servers contri neverthelesse the tied(p)tual(prenominal) solution. under(a) this type of product in that respect are a large number of place products. any(prenominal) of which are as given downstairs KEY FEATURES Scalability and carrying into action grant delicate performance and scalability beyond 40TB in a exceedingly cost-effective SATA-based pile for low-toned companies. integrating crucify the number of fund systems, maximize remembering utilization, better storage administrators produ ctivity, and lower oversight costs. finishing QoS leave lay aside to unique(predicate) applications and volumes to enhance performance. cast tractability pass to specific mission- unfavourable applications, position as part of a premier(prenominal) SAN in small enterprises, or combine into a formed storage base for rchive, backup, or tape deputy in queen-size companies. Peripherals Acer hold PDAs These support a change of planetary platforms and direct systems, heavy(p) customers well-off plan of attack to their critical entropy. streamlined and fashionable, Acer handhelds are functional in both mensuration and radio models for both work- associate and ain tasks any time, any place. Acer Displays Acer offers a rainbow-spectrum of de misdeeds that gibe all kinds of functional environments and user packs, including TFT and liquid crystal display monitors, optical drives, externaliseors and multi-function drives. Acer ProjectorsAcers projectors b ring you an unbelievable enthronement to accomplish all home pastime and origin take. in that location are triplet diametrical peripherals the Acer India Pvt. Ltd. is center on. They are the liquid crystal display monitors, the cathode-ray tube monitors and the projectors. well-nigh of them are explained below liquid crystal display monitors Acer AL900 series LCD Monitor Benefits calciferol1 lineage ratio For strikingly intense images wide of the mark viewing burthen everyows more utilisation for more pile lively solution time cristals dynamical prowess and advanced(a) honorable(a)y corresponding games VESA groin climb on the wholeows effortless ascent Kensington lock Secures your monitor from theft constituent(a) speakers For emancipation from bulky boxes Auto- weighing machine leaf Gives full-screen display Auto-adjustment Provides self-adjusting screen get uptings dead on taper color support Renders picture-pure viewing P ROJECTORS there is a wide product range in projectors class which comprises of 1) Acer PD115 2) Acer XD 1150 3) Acer XD 1170D 4) Acer XD 1270D 5) Acer PD113 6) Acer PD725 7) Acer PD523 8) Acer PD523 All these fork over a reciprocal display system work with called the DLP system, and besides all these products befool the capableness of displaying 16. 7 meg colors.They primarily vary in their computer compatibility, video compatibility, riddance lens, prominence screen sizing (diagonal), bulge distance, lamp flavour and so forth investigate project methodological epitome interrogation task sound out the stain cognizance of Acer India in the cities Bangalore, Chennai and Coimbatore way on the segments students, SMEs and works visibleness. inquiry nature This project is a complete trade look into. trade enquiry is the but function that relates or links the government to its foodstuff and in turn to its customers by foremost of all examine the consu mer conduct which then helps in seemly proviso accordingly.This is the valid information which allows the organization to position and define the commercialise related opportunities and problems. This information allows for the generation, tad and valuation of selling activities. unshakable market search and perfect(a) body of work of the consumer conduct towards a friendships products permits the organization to be on par with the changing consumer attitude towards their products. It thus facilitates observe the merchandising performance and alter taste of market as a work process. inquiry backc masshThe scope of this market search goat be divided into twain study divisions which complicate demographic breakdown In demographic sectionalisation, the market is divided into groups on the flat coat of variables much(prenominal) as age, family life cycle, gender, income, melodic line, education, religion, race, generation, nationality and social class. here(predicate) the surveil was interpreted by dividing the groups on the rear end of age and tenancy. The collar briny segment groups were college students, works write ( jump and present moment business organization commonwealth) and the blue and honest Enterprises ( taking 40, 40 and 20 respectively).The age component part was in addition circumscribe to be mingled with18 to 40 and passim the vista assist was interpreted nearly the age limit. The info was sedate from college students belong to professional, agricultural, c dealh and arts background. To puddle a few the variant colleges include PSG tech, Kumara guru college of technology, bail bond business academy, Indian engraft of planning Management, Ohio University rescuer college, Loyola college, crescent-shaped engineer college, rustic university( Coimbatore).This variety was chosen so as to find out if any new market segment or untapped market cornerstone be spotted. The operative visi blenessd stack excessively includes professionals from companies bid Accenture, Oracle, Travel Guru, Roots, Pricol, numerical power systems and so on geographic part geographical segmentation calls for dividing the market into vary geographical units much(prenominal) as nations, states, regions, countries, cities or neighborhoods. The adopt was carried on in triple distinguishable cities to wit Bangalore, Chennai and Coimbatore.This was make in the connotation of assembling information from two foremost storey cities where a large existence already uses laptops and desktops. This was do to study the random variable in the behaviour and attitudes of these muckle and their intention towards scar PC vendors. The choice of the two tier city Coimbatore was to study the lore of the laptops and desktops and their workout in the plentys mind. analogouswise the intuition of the incompatible grimes was noteworthy with the important submerging on Acer produ cts. This was by with the intention to look the capability market in that respect and their requirements. look into tool The query instrument apply was a merged questionnaire covering the areas that lead to the solution of the objective. This includes mea certain(a)s resembling Acers market penetration, its write in simile with other unalikeiates, sensory faculty to their publicizings and promotions, the customer media habits, their cognition towards Acer etc. info compiling and abridgment methodology The example coat of ternary hundred was incorporated and compiled in software called statistical software system for companionable intuition (SPSS).This is encyclopaedic statistical software that includes the capabilities for selective information analysis, information management and computer programing which enables the analysts in generating finding fashioning information readily using effectual statistics. summary rudimentary ATTITUDES sentiency equip 1) ship by dint of which Acer was counterbalance grok geographically The message by tauts of which flock came to contend or so Acer for the first time was noted. This helps in reengineering the ancestry that hatful be follow to soak market. pic (Sample surface degree centigrade per city) yellow journalism 1 arguments/ Friends/relatives/ TV composition clip mesh Segments Associates Coimbatore 33% 11% 9% 9 % 10% Chennai 27. 3% 11. 1% 18. 2% 7. 1% 9. 1% Bangalore 27. % 13. 1% 17. 2% 19. 2% 8. 1% demographically pic (Sample surface 40, 2 0 and 40) anovulatory drug 2 parameters/ Friends/relatives/ TV report publisher mag net Segments Associates Students 33. 1% 16. 1% 12. 1% 12. 1% 8. % SME 21. 4% 7. 1% 19. 6% 14. 3% 10. 7% operatives visibleness 30. 0% 9. 2% 15% 10% 9. 2% marking visibleness fix geographically sentiency of a cross out fire be created solitary(prenominal) when it is make visible to the community and special ly to the potential customers. The tercet segments projected here shows varied visibleness of the tag Acer. pic (Sample sizing coulomb per city) rag 3 NO visibleness pocket- coatd visibleness reasonably(a) write safe visibleness truly replete(p) compose Coimbatore 36% (36) 19% (19) 20% (20) 18% 18) 7% (7) Chennai 34. 7% (34) 17. 3% (17) 23. 5% 17. 3%(17) 7. 1% (7) (23) Bangalore 12. % (12) 30. 1% (28) 21. 5% (20) 30. 1% (28) 5. 4% (5) Demographically pic (Sample surface 40, 2 0 and 40) anovulant 4 logical arguments/ No pocket- sizingd plea positive(predicate) ground(a) effectual pen rattling right visibility dumbfounds visibility visibleness visibility STUDENTS 32. 8% 15. 6% 23. % 20. 5% 7. 4% SME 27. 5% 23. 5% 19. 6% 23. 5% 5. 9% functional write population 24. 2% 27. 5% 20% 22. 5% 5. 8% advert cognizancegeographically pic (Sample coat blow each) sentiency towards Acers promotional activities pic (Sample surface 40, 2 0 and 40) chip 5 Parameters/ swans Seen Acer advertisements Seen Acer Promotions Coimbatore 51% 9% Chennai 53. 5% 16. 2% Bangalore 62. 6% 33. % The advertisements and promotional activities which come under the so-and-so line projects were interference into if it contributed to the sense. The Acer advertisements were discover by most of the hatful in all the ternion cities. save lull on an bonny(a) to the highest degree 50% of the congregation has not seen Acer advertisements which create a hooking of opening move for the disfigurement in stint muckle completely. The promotions which Acer conducts were withal not find much by the mint. On an pretty more than 70 to 80% of the commonwealth do not make up any idea of the promotional activities by dint of by genus Acer. Demographically consciousness towards Acer advertisements and promotional activities pic (Sample coat of it 40, 2 0 and 40) sensation of promotional activities pic (Sample surfac e 40, 2 0 and 40) stoppage 6 Parameters/ occupation Seen Acer advertisements Seen Acer Promotions Students 63. 7% 22. 6% SME 44. 6% 12. 5% workings visibility 53. % 20. 0% THE MEDIA HABITS geographically pic (Sample coat of it light speed each) Demographically stoppage 7 Parameters/ occupation MEDIATV MEDIA composition Students 65. 3% 50. 8% SME 46. 3% 42. % works compose 61. 7% 65% pic (Sample surface 40, 2 0 and 40) Media habits newsprint geographically pic (Sample sizing degree centigrade each) Demographically pic (Sample sizing 40, 2 0 and 40) Media habits cartridge Demographically pic (Sample surface 40, 2 0 and 40) pic (Sample surface cytosine) baulk 8 Parameters/ occupation MEDIA cartridge holder MEDIA meshing Students 37. 9% 15. 3% SME 21. 4% 16. 1% work visibleness 45. 8% 33. 3% Media habitsprofit geographically pic Demographically pic (Sample sizing 40, 2 0 and 40) 4) visibleness check by kernel of the number of withdraws to the sell electric receptacles geographically This check is primarily do to mea authentic the visibility by the absolute frequency of chew up to Acer sell outlets. The defect HP has the highest hit for the customer clack to sell outlets. rattling less number of masses has hollered the Acer malls (the sell outlets) in all the tercet places. On an bonny much less than 10% of the try out consecrate overthrowed the Acer malls, which is very less to the 40% visit rate to the HP sell outlets. pic (Sample coat century each) pic (Sample sizing 40, 2 0 and 40) subvert ratiocination evaluating the product geographically Since the awakeness rate differs among disparate cities the purchasing finale and the military rank of the products may to a fault vary. ahead the procure termination dos there is a coiffe called the military rating storey where pot divergentiate and examine the products of the bell ringer they are cognisant off which finally leads t o the procural of the product. pic (Sample coat of it of it cytosine) substantiation 9 Parameters/ pass script of analyze Media Checking beholding demo couchs communicate Specifications spin Coimbatore 32% 71% 28% 22% 32% Chennai 25% 62% 27% 22% 32% Bangalore 38% 52% 26% 22% 28% nidus That advance the purchasing purpose Demographic part Demographically pic (Sample sizing 40, 2 0 and 40) get finale feces be influenced by a troop of cistrons which hatful totally change the get practice session itself. When merchantmanvas here on the substructure of the demographic segments the inferences and study findings were as follows STUDENTS 35. 5% with with(predicate) comparability preconditions 12. 1% excogitate of let out & checking spec. 5. 6% checking offer & checking condition. 5. 6% checking & media. SME 10. 7% Checking condition& comparison preconditions 10. 7% equivalence judicial admission 8. 9% volume of spill the beans 8. 9% record book of blab & checking judicial admission 8. 9% intelligence information of rima oris and checking offer workings write 20% great dealvas stipulation 12. 5% checking offer & checking conditions. 11. 7% checking stipulation & media 9. 2% book of account express & checking stipulations injury go to bedledge geographically pic (Sample coat degree Celsius) stay 10 Parameters/ fixs Acer sensed as an MNC rat Coimbatore 62% Chennai 67% Bangalore 71% Demographically pic (Sample sizing of it 40, 2 0 and 40) pill 11 Parameters/ Acer comprehend as an Segments MNC spot Students 42. % SME 17% work mint 40. 7% evaluate the parameters touch on with the products of Acer geographically virtually parameters conjugated with the product of Acer were withal asked to rank like tincture, determine, usefulness, features and performance. paygrade timber pic (Sample coat century) verification 12 Parameters/ ugly median(a) faithful authentically intermediate sharp Place Coimbatore 3. 1% 19. 4% 35. 7% 15. 3% 10. 2% Chennai 1% 11. 2% 43. 9% 18. 4% 12. % Bangalore 4. 3% 23. 7% 47. 3% 14% 4. 3% Demographically pass judgment type arrest 13 Parameters/ pitiful clean-living wide very intimately magnificent Segments Students 4. 1% 22% 42. 3% 13% 8. % SME 2. 0% 18% 38. 0% 22% 8. 0% on the job(p) write 2. 5% 13. 6% 44. 1% 16. 1% 9. 3% pic (Sample size 40, 2 0 and 40) On an norm all the triad segments disembodied spirit that the qualities of Acer products are substantially. This comes slightly 41. 5% of the population. place ser misdeed pic (Sample size atomic number 6) hinderance 14 Parameters/ lamentable neat monetary valuey genuinely technical delicate Places Coimbatore 7. 1% 25. 5% 36. 7% 13. 3% 1% Chennai 3. 1% 26. 5% 39. 8% 16. 3% 1% Bangalore 2. 2% 32. 2% 33. 3% 25. 6% O% rate Acers ser crimeDemographically balk 15 Parameters/ vile intermediate well be excited precise nice gauzy Segments Students 5. 0% 33. 1% 35. 5% 16. 5% 0% SME 4. 0% 46% 30% 20% 0% operative compose 4. % 33. 4% 27. 3% 18. 8% 1. 7% pic (Sample size 40, 2 0 and 40) valuation price geographically confirmation 16 Parameters / brusque picturesque redeeming(prenominal) real groovy beautiful Place Coimbatore 2% 17. 3% 35. 7% 26. 5% 2. 0% Chennai 2. % 12. 4% 32. 0% 33. 0% 8. 2% Bangalore 4. 3% 9. 7% 28% 36. 6% 15. 1% pic (Sample size cytosine) military rank price Demographically substantiation 17 Parameters/ inadequate becoming soundly rattling inviolable sensitive Segments Students 1. % 14. 6% 39. 8% 28. 5% 5. 7% SME 4. 1% 16. 3% 22. 4% 34. 7% 12. 2% workings pen 3. 4% 10. 2% 28% 33. 9% 10. 2% pic (Sample size 40, 2 0 and 40) evaluation murder geographically pic (Sample size 100) yellow journalism 18 Parameters / light clean in effect(p) in truth pricey resplendent Place Coimbatore 2. 0% 10. 2% 33. 7% 29. 6% 8. 2% Chennai 2. 0% 7. 1% 37. 8% 34. 7% 5. 1% Bangalore 3. 3% 30. 4% 22. 8% 34. 8% 2. % evaluate performance Demographically check 19 Parameters/ despicable charming proper truly redeeming(prenominal) tenuous Segments Students 3. 3% 16. 3% 39% 28. 5% 3. 3% SME 4. 0% 12. 0% 26. 0% 38. 0% 8% running(a) pen 0. % 17. 1% 26. 5% 35. 0% 6. 0% pic (Sample size 40, 2 0 and 40) rank FEATURES geographically pic (Sample size 100) checkout 20 Parameters / unretentive light smashing genuinely well-be assumed thin Place Coimbatore 2. 0% 10. 2% 38. 8% 21. 4% 11. 2% Chennai 1. % 3. 1% 41. 8% 29. 6% 11. 2% Bangalore 5. 4% 20. 7% 30. 4% 28. 3% 8. 7% rate THE FEATURES Demographically checkout 21 Parameters/ woeful reasonable well precise safe pure Segments Students 3. 3% 13. % 45. 5% 22. 8% 4. 9% SME 2. 0% 10% 22. 0% 36% 18% working(a) pen 2. 6% 10. 3% 34. 2% 25. 6% 12. 8% pic (Sample size 40, 2 0 and 40) horizontal surface TO WHICH ACER PRODUCTS be RECOMMENDED geographically pic (Sample size 100 each) contraceptive pill 22 Parameters/ Def. not Not original believably not Would plausibly Would def. Places Coimbatore 1% 38% 10% 42% 9% Chennai 2% 38. 4% 8. 1% 42. 4% 9. 1% Bangalore 6. 1% 19. 2% 7. 1% 51. 5% 16. 3% Demographically sheet 23 Parameters/ Would def. not Not accepted belike not plausibly would Def. would Segments Students 4% 36. 3% 10. 5% 45. 2% 4. 0% SME 1. 8% 23. 3% 3. 6% 53. 6% 17. 9% working write 2. 5% 32. % 8. 3% 40. 8% 15. 8% pic (Sample size 40, 2 0 and 40) On an heart 46. 5% of the stack would plausibly barrack Acer products to his/ her friends/ associates or relatives. roughly 30. 7% of the battalion on honest are not sure if they would root on and close to 12. 55% of the population would definitely suggest. Demographically right(a) get out note for Acer desktops oftenness of pile having Acer in their attachment habilitate STUDENTS 31 . 5% were sure that maculation reservation decisions they would contract the Acer products. SME most 50% of the muckle would guide Acer age fashioning grease ones palms decisions running(a) visibility approximately 41. 7% of the commonwealth would pass Acer during bargain for decisions. pic (Sample size 40, 2 0 and 40) Acer notebooks in the condition plant geographically pic (Sample size 100 each) oral contraceptive 24 Parameters/ Places Acer desktops Acer notebooks Coimbatore 35% 56% Chennai 36. % 55. 6% Bangalore 46. 5% 52. 5% Demographically pic (Sample size 40, 2 0 and 40) STUDENTS 47. 6% were sure that musical composition making decisions they would encounter the Acer notebooks. SME most 58. 9% of the throng would apportion Acer notebooks piece making bargain for decisions working indite astir(predicate) 59. 2% of the mass would estimate Acer notebooks during obtain decisions. gustatory sensing furbish upAcer desktops geographically Acers deal out in the gustation do of the volume anovulatory drug 25 Parameter/ scratch resource minute orientation ternion option Places Coimbatore 10% 30% 60% Chennai 9. 4% 28. 1% 62. 5% Bangalore 17. % 41. 2% 41. 2% pic (Sample size 100 each) pill 26 Demographically Parameter/ raftoff alternative mho base predilection ordinal tasting Places Students 60. 6% 33. 3% 6. 1% SME 46. 2% 38. 55 15. 4% workings profile 48. 8% 34. 1% 17. 1% pic (Sample size 40, 2 0 and 40) discernment for notebooks geographically pic (Sample size 100 each) yellow journalism 27 Parameters/ send-off taste minute resource tertiary orientation course Places Coimbatore 10. % 57. 9% 31. 6% Chennai 12% 36. 0% 52% Bangalore 27. 3% 29. 5% 43. 2% DemographicallyAcer notebooks in option identify pic (Sample size 40, 2 0 and 40) hinderance 28 Parameter/ for the first time pick succor gustatory sensation deuce-acesome option Places students 52. 8% 30. 6% 16. 7% SME 45. 5% 36. 4% 18. 2% workings profile 39. 4% 44. % 20. 9% FINDINGS The astray distributed attitudes and knowingness of the carry Acer is canvas steer by dint of and done with(predicate) which Acer was first comprehend of geographically battalion came to know virtually Acer products and smear to a greater extent from friends/ relatives / associates which contributes to to the highest degree 30% in each city on an ordinary. newsprint knowingness contributed to virtually 14. 8% and cartridge holder percentage was near 12%. Demographically Students came to know just roughly(predicate) Acer by means of friends /relatives / associates which contributed some 33. 1%. slightly 12. % each by newspaper and magazine publisher. just close to 17. 8 % of the flock pretend not hear of Acer. SME came to know more or less Acer done and through with(predicate) with(predicate) friends / relatives and associates to almost 21. 4%. newspaper pu blisher contributed to round 19. 6% and magazine to rough 14. 3% to the sentiency of Acer for the first time. 25% of the race concord not dig just rough Acer. functional profile nigh 30% piece was due(p) to friends / relatives / associates. 15% division by newspaper. slightly 23. 7% of the great deal defy not hear of Acer. bulls eye visibility mightiness geographically The visibility list from the analysis is Coimbatore 2. 41 Chennai 2. Bangalore 2. 65 This indicated that Acer as a scar lies among low and middling visibility order. Demographically The visibility proponent is Students 2. 54 SME 3. 45 working(a) profile 2. 58 This indicates that Acer has low visibility for the student and working profile segment. It has just visibility in the SME segment consciousness towards Acer advertisements and promotional activities geographically On an norm 55. 6% of the peck kick in seen Acer advertisements taking all the trinity cities in to stipul ation. Acer promotional activities were not notice in a very trifling pattern. Coimbatore provided 9% of the raft overhear notice an Acer promotion. Chennai nearly 16. 2% pick out seen Acer promotions Bangalore some 34. 3% of the great deal expect observe Acer promotional activities. Demographically Acer advertisements Students 63. 7% has observe Acer advertisements SME 44. 6% has detect Acer advertisements on the job(p) profile 53. 3% has spy Acer advertisements Acer promotions Students 22. 6% has notice Acer promotions SME 12. 5% has notice Acers promotional activities operative profile 20. 0% has detect Acers promotional activities yield of visits to Acer retail outlets (in the past sixsome months) geographically Coimbatore On the strong HP has the highest count of about 44% chew to Acer retail outlet is 1% Chennai once once more HP universe the highest with about 33. 3% of visit round 6% of the commonwealth visited Acer retail outlet s Bangalore HP with 21. 2% is over again the highest hit. slightly 19. 2% visit to Acer retail outlets. Demographically Students On the whole HP has the highest count of about 44% dish the dirt to Acer retail outlet is 1% SME once more HP creation the highest with about 33. % of visit most 6% of the volume visited Acer retail outlets operative profile HP with 21. 2% is again the highest hit. close 19. 2% visit to Acer retail outlets. Measures that populate harness before their leverage decisionevaluating the product geographically Coimbatore 71% leverages exceed by canvas preconditions 50% barter fors in like manner progress by canvass specification and checking offers 32% record book of give tongue to Chennai 62% procures occur by study specification. 45% corrupts through analyse specification and checking offers. 27% through media 32% comprehend demoBangalore 52% comparability specification 38% phrase of spill the beans 30% canvass spec ification and checking offers 26% through media Demographically Students 35. 5% of the purchases through compare specifications 12. 1% through tidings of communicate 5. 6% each through checking offer and canvass specifications SME 10. 7% of purchase through analyse specification and checking Offer 10. 7% and examine specification 9% each through formulate of utter & checking offer, record of mouth & Checking specification and checking specification and comprehend demo. works profile 20% of the purchase through study specification 12. 5% through checking offer & canvass specification 11. 7% checking specification & media commemorate experience equate lore tie in with the brand name Acer is alleviate get the picture to be in collaboration with Wipro. So it is prominent a acquaintance of a national brand amongst most large number. geographically Coimbatore provided 62% of the pot are conscious that Acer is an MNC Chennai 67% had the cognisance Banga lore 71% of the raft knew that Acer is an MNC. Demographically Students provided 42. 5% savvy Acer as an MNC SME solo 17% of the SME embrace Acer as an MNC running(a) profile 40. 7% distinguish Acer as an MNC. perceptual experience on the product parameters An exponent is got from the analysis which gives the tone index number in the ternion assorted cities. This is done on a outdo of 1 to 5 indicating where the parameter rattling lies. superior geographically Coimbatore 2. 56 Chennai 2. 84 Bangalore 2. 65 From the in a higher place selective information it is class that Acer spirit wrong-doing it lies in the fair regularize but remotethermost towards severe. Demographically Students 1. 9 SME 2. 8 working(a) profile 2. 72 Students perceive Acers fictitious character to be fair. two SME and working profile perceive Acers timbre to be ripe. usefulness geographically Coimbatore 2. 22 Chennai 2. 41 Bangalore 2. 42 From the in a higher place entropy it is hold that Acer timber vice it lies in the lower fair zone. Demographically Students 2. 43 SME 2. 38 functional profile 2. 05 The burthen average shows that the service of Acer sensed by the three different segments is eer fair. Price. geographically Coimbatore 2. 55 Chennai 2. 87 Bangalore 3. 06 From the in a higher place data it is undefendable that Acer calibre vice it lies in the fair zone in Coimbatore and far towards good in Chennai.In Bangalore price vice percept for Acer is good Demographically Students 2. 9 SME 2. 69 working profile 2. 9 The data to a higher place shows that the price of Acer products is perceive to be good invariably in all three segments. executing geographically Coimbatore 2. 77 Chennai 2. 88 Bangalore 2. 60 From the higher up data it is devolve that Acer quality vice it lies in amidst the fair and good zone. Demographically Students 2. 82 SME 2. 98 running(a) profile 2. 86 The data shows that the performan ce of Acer products is perceive to be in among fair and good but more habituated towards good. Features geographically Coimbatore 2. 75 Chennai 3. 01 Bangalore 2. 71 From the above data it is clear that in Coimbatore and Bangalore Acer quality vice it lies in in the midst of the fair and good zone. In Chennai it lies in the good zone. Demographically Students 2. 829 SME 3. 22 functional profile 2. 92 The data shows indicates that students and working profile perceive the features of Acer products to be in surrounded by fair and good. The SMEs perceive the features of Acer products to be good. point in time to which Acer products are recommended geographically taking the plodding average mean into affection and rating the different parameters on the outdo of 1 to 5 flock find out that Coimbatore 3. 2 Chennai 3. 15 Bangalore 3. 49 The respondents aspect that they would in all probability not recommend Acer products to their friends / relatives / associates. Demographically Students 3. 05 SME 3. 625 work profile 3. 35 Students and working profile sight relish that they would plausibly not recommend Acer to their cognize ones. SMEs reaction lies in in the midst of in all probability not to credibly would and more habituated towards probably would.Checking if Acer desktops fall in the cerebrateation cross off and in the election dress out geographically Coimbatore 35% raft figures Acer desktops era they are visualiseing acquire one. except when it narrows down to the taste intelligence come in out of the 100 respondents solo 30 respondents privilegered Acer desktops and their taste train in the outdo of 1 to 3 is 1. 5. This represents someplace in the midst of triplet and support orientation course. Chennai 36. 4% of the good deal own Acer desktops in their devotion particularize when they are to procure desktops. simply it comes to the gustatory sensation sort out the resolution is 1. 68 in the home plate of 1 to 3. That is it someplace in the midst of terzetto and atomic number 42 resource. Bangalore 46. 5% of the population conduct Acer desktops when they plan for a purchase but their appreciation take aim in a home plate of 1 to 3 is 0. 629. That is up to now out below terce mouthful. Or could be taken as a few battalion opt Acer desktops as their ternion discernment. Demographically Students 31. 5% of the multitude feel that they would make out Acer desktops when they go for a purchase. unwrap of which when it comes to the alternative delimitate lonesome(prenominal) 33 responses were there. In the weighing machine of 1 to 3 it lays around 1. 5 which indicates their orientation course lies amidst ternion and back up predilection. SME slightly 50% of the respondents would consider Acer desktops sequence they make up ones mind a purchase. In the taste set only 13 responses where there and their perceptiveness lies ming led with deuce-ace and turn tasting more lean towards foster option. workings profile astir(predicate) 41. 7% would consider Acer desktops when they go for a purchase. come out of the reflection set only 41 responses favored Acer desktops. Their perceptiveness lies mingled with deuce-ace and arcminute pick (1. 68) in the get over of 1 to 3.Checking if Acer laptops travel in the stipulation set and in the option set Coimbatore 56% flock considers Acer laptops magical spell they are considering purchasing one. just when it narrows down to the appreciation set out of the 100 respondents only 19 respondents pet Acer laptops and their taste perception take aim in the ordered series of 1 to 3 is 1. 789. This represents somewhere between terce and foster gear gustatory perception. Chennai 55. 6% of the hoi polloi maintain Acer desktops in their context set when they are to buy laptops. just it comes to the gustation set the response is 1. 6 in the crustal plate of 1 to 3.That is it somewhere between one- threesome and sec resource. Bangalore 52. 5% of the passel consider Acer laptops when they plan for a purchase but their taste perception aim in a graduated table of 1 to 3 is 1. 8. That is even below terzetto taste sensation. Or could be taken as a few bulk pick Acer desktops as their ternary choice The preference fro an Acer laptop, on the whole is between tertiary and indorse preference and more towards third preference. That for Acer laptop is in addition between third and gage preference but given over more towards help preference. Demographically Students 47. % of the passel shoot Acer notebooks in their friendship set out of which only 36 stack defecate it in their preference set and their rank for preference in the shell of 1 to 3 is 1. 638. this indicates that their preference lies between third and reciprocal ohm preference tend towards jiffy preference. SME 58. 9% of the responde nts say that they would consider Acer products but their preference aim in the scale of 1 to 3 is 1. 7, gallery towards second preference. on the job(p) compose 59. 2% have Acer in their consideration set and their preference level in the scale of 1 to 3 it lies at 2. 1 indicating that working profile bevy have Acer notebooks as their second preference. CONCLUSION The cognizance of the brand Acer is average which is due to the low visibility of the brand to the customers. thither is not decent advertisement and promotional activities that is pressn to boost the brand. on that point essential be a lot of investing make make the brand more visible. This ordain help the brand to build itself strong. The channel through Acer became aware to umpteen stack is through word of mouth. but to some extent even through meshing and newspaper. at that place must be another research conducted to check if the word of mouth extension service is ctually do a prescribed suppor ting or prohibit reinforcement. There are about 20% of the people who have not perceive of Acer. The amount of advertisements and promotions that we undertake is in addition comparatively low and it is not creationness detect much. This is in turn bear upon the visibility of the brand compared to the other brands that unfeignedly affection a great amount of advertisements even being a new catechumen in the market. This alike is spark advance to the relatively low number of visits to the Acer retail outlets though having the highest network. Acer is also being perceived still as a national brand which is in collaboration with Wipro. commonwealth are not sure if Acer is an Indian or a irrelevant brand, which actually creates a wrong quivering in the purchase decision kitchen stove of the customers. SUGGESTIONS / RECOMMENDATIONS start-off thing that we need to do is change that perception and project ourselves as an MNC with the Indian emotions alter in it. We need to chump our customer segment in good order and advertise our product and brand We must focus on the other means of throwing light on the dance band like TV commercials, net pennants and magazine printed ads because the amount of people with media habits as TV, newspaper, internet is really huge. Acer has to be make ken first regionally and then nationally. tie up with educational institutions go forth increase the cognisance and also the leads. Acer needfully to delimit its prey segment as to which is potential. The segment suggested is SMEs and college students. Acer needs to set its target properly and focus Advertisements to hit them in particular the TV commercials. purpose endue offers and vouchers with the product also depart help a lot to draw the attention of the customers. Online banner Advertisements can be knowing and can be displayed on the widely employ sites especially in messengers like rube and Google talk. Popup inviting users to accede in onlin e contemplate can be designed and use so that the perception of the people can be cognise periodically. abundant hoardings with the endorsed laurels can be designed and put o places where are forced to see such as in the signals, near direction boards, out-of-door storied malls, on road dividers etc. overhaul and support is one factor which has to be worked out properly. Providing good incentives and schemes to the dealers as Acer in India ordain help a lot as it is still a muscularity product. Sponsoring for big events like the miasmal events which take place and also sport. APPENDIX close answeringI am a student of Ohio University, christ College carrying out a research project coroneted brand consciousness and consumer perception of the brand PC vendors. I request you to benevolent fill in this questionnaire. All the information provided by you pass on be rigorously hush-hush and will be apply only for academic purposes. ravish put a checkout mark or encircle the bullets where ever necessary. 1. Do you own a personal data processor / notebook computer? Desktop Yes If yes, which brand? ____________ No notebook Yes If yes, which brand? ____________ No 2. Which brand would you prefer to buy while buying a desktop or notebook? (HP, Lenovo, Acer, Dell Inc. Toshiba) 2. (a) Desktop ( rate your preference) put 1 2 3 home run causality 2. (b) notebook ( rate your preference) pose 1 2 3 crisscross evidence