'Comparison Between Milo Horlicks and Bornevita\r'

'milo BRANDING: milo strike out is the humankind’s principal deep brown malt bever get along with that butt joint be on the watch with hot or cold milk or water. Given its popularity it is a â€Å"must support” ware for food service operators oddly in Asia, Africa and Oceania. love and trusted by parents and kids alike, milo maize products offer ingrained vitamins and minerals: * atomic number 20 for strong teeth and bones * compress to carry oxygen to the body’s cells * vitamin A for rosy-cheeked eye sight * vitamins B1 and B2 to help electric arc nix from foods * Vitamin C to keep skin and gums in good constrain.REF:(www. nestle. com/brands/allbrands/milo_foodservice). Origin: milo was originally genuine by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sell in many countries just about the introduction. carrefour availableness: It is marketed and sold in many countries around the world (worldwide) (Ref :WIKI) Malted barley i s one of the key ingredients that go bad MILO the unique great strain and coquet you love. It is naturally well-to-do in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and functional muscles.Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids. A glass of MILO and milk is: †High in protein †Low GI †Nutrient rich †particularly calcium where it provides nearly 50% of Recommended Daily use of goods and services (RDI). REF: (http://www. milo. com. au/products/milo/) check this website under â€Å"DID YOU KNOW” backpacking: Package available, aging by replacing the old one with jibeing the interesting picture.Before this, milo packaging unless score their brand name, just nowadays Milo induct been through the teddy by employ faces of national athletes to attract much nodes. Besides, Milo likewise has adding m ore colouringful color beside of their green color which is their main color. This improvement can attract children to drink Milo. By doing this transformation Milo will be more up to numberation and can build loyal customer and as well as to be more diverse than their competitor such as Oligo Cocowhich are using the same green color for their packaging.Milo product sweetening Milo has realized and able to fulfill customer needs, so that they produce 3 in 1Milo from the regular powder Milo. This is for the customers that do not have plenteous time or in rush because they altogether need a short time to put forward it. This is because 3 in 1Milo already has added creamer and prize for consumer convenience. Even kids similarly can do it by themselves because it already complete and they do not have to add anything. Add more ingredients To differentiate Milo from former(a) product they have produce a healthy Milo by adding food grain in Milo Fuze.This Milo is very suita ble for consumer that vex about healthy and on diet because cereal can avoid people from feeling hungry and contain fiber that good for digestion. Milo also contains a lot of nutrition which does notcontained in the another(prenominal) competitor’s product such as Oligo Coco. Oligo Coco is just a normal deep brown malt drink and they do not have nutrition such as Milo. (http://www. scribd. com/doc/26214574/15/Information-in-Milo-Packaging) HORLICKS BRANDING: Horlicks is the name of a company and of a malted milk milk hot drink.It is manufactured by GlaxoSmithKline and it is available in the United Kingdom, South Africa, spic-and-span Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia. Horlicks has been the nigh leading brand leading and the most famous healthy food drink brand crossways the world and as well as in Bangladesh. crinkle: Product Origin: product of England (check this not sure). PACKING: This gave GSK the t hought of unifying the logo, packaging and designing across all the product categories of Horlicks.The radical look and design have evolved from consumer research across the segments along with attributes of the brand. The agents in the untried design are: †* The ‘Wave’ on the packaging shows the ‘activity’ of a person * The optic of milk and wheat shows the nourishing capabilities of Horlicks * Blue and orangeness colours have been part of the Horlicks family for many age and strongly help to identify the brand * The new logo also plays a role in reinforcing the trust and equity of the brand among the consumers The packaging in a plastic jar instead of a glass bottle is a way to rat the brand easier to handle and use.A uniform size and shape for all bottles would also help in step- conquer the costs of producing different sized bottles. Customer select of Horlicks is higher than any other food drink. border vita BRANDING: Bournvita is the na me of a brand of malted and chocolate malt drink and manufactured by Cadbury country of origin: United kingdom UK. The brand has been an enduring symbol of mental and physical health ever since it was launched. This layered with the great Cadbury chocolate apprehension has made the brand distinct from other offerings.It is scarce surprising then, that Bournvita enjoys a major presence in the Malt Food market. http://www. cadburyindia. com/in/en/brands/beverages/bournvita. aspx closely mothers would get a huge sense of alleviation on watching their child gulp down a full glass of milk. But in reality, without Vitamin D, calcium is not fully absorbed from milk. Earlier, fair weather was the major source of Vitamin D for children. But today, as their activities are mostly confined indoors, the daily acid of Vitamin D may not be fulfilled.The new and enhanced Cadbury Bournvita is specially enriched with Vitamin D, so you can compute on it to bring out the goodness of calcium in m ilk. Cadbury Bournvita, with the additional combination of vitamin C, iron and other essential vitamins and minerals helps multiply the power of milk. http://www. cadburybournvita. in/ Product: Cadbury India Ltd launched Cadbury Bournvita, a chocolate health drink in 1947 in India. But even before foundation its new health product in the Indian market, Bournvita was one of the most loved chocolate drinks around the world.Brown because its brown in colour & group A; Vita because it has split up of vitamins. Bournvita is all about. a nutritional drink which acts as a dietary supplement providing nourishment along with good taste & adenosine monophosphate; flavors. For today’s kids who detest milk in its pure severalise unless flavored, this is an ideal drink. It has its own unique flavor, and the taste is rich and full-bodied. So easy to prepare, just instant mix in it into your milk. Even a child can practice this for himself when he is in a hurry to track down off to pl ay!Many children I have known just scoop up a spoonful of Bournvita fine granules into their mouth and crunch away happily…goes to prove its taste bud couthy value for kids. Ingredients: Malt extracts, sugar, cocoa powder, milk solids, gas glucose, vitamins, Bourn Vitaa€™s nutritional facts: 1) Gives protein. 2) Provides Vitamin A, Vitamin C & Vitamin B12. 3) Contains Calcium, Iron & Folic Acid. 4) It also provides our body with Niacin, pyridoxine, Riboflavin, & Thiamin which is very essential for the proper working of our nervous system.Price: Normally, price is the most important element in deciding the fate of any product. plot purchasing any health drinks however, a homemaker or a mother who is the ultimate buyer gives price secondary importance. She will carefully watch the taste & nutritive values in the health drinks. I agree that Bournvita is one of the most expensive health drinks in the market (Rs. one hundred one for 500gms) but st ill due to its good taste & great nutritive values it has captured the volume of the market. Target Market:Brown HFDa€™s prat audience has always been kids who are in the age group of 7-15. Why a HFD targets audience in this age group? The answer to this is very simple. most(prenominal) of the children in this age group have passing(a) eating habits and milk is like a bane for them. This is were a HFD comes into picture the work ofA  HFD is not only to add flavor to the milk but also act as supplement whichA  can add nutrition to their child. The other advantage of having this segment as target market is HFD are mostly interpreted with milk http://mgmtfunda. com/marketing-mix-4ps-for-cadbury-bournvita/#\r\n'